• Lynne Hunter

10 Ecommerce Tips to Beat the Covid-19 Pandemic!

10 E-commerce Tips to Beat the Covid-19 Pandemic

The global spread of the Coronavirus has made a tremendous impact on every single aspect of our life, e-commerce is not an exception. While most of the traditional stores are being locked down, online businesses have also witnessed the dramatic changes, especially in consumer habits.

Due to the surge in demand, there is a big opportunity for online stores that sell essentials to increase their sales and revenue, and the opposite side is true for ones that do business on the non-essential goods.

This article will suggest some useful tips to expand sales for e-stores with high demand, as well as effective solutions for the majority of e-commerce businesses to overcome this critical time.

How E-commerce Stores Respond to High Demand

1. Create a multi-platform marketing channel

2. Look for local suppliers

3. Checkout delivery options

4. Check inventory effectively

5. Reconfigure homepage on website

1. Create a multi-channel platform

The habit of online shopping is not the same for a large number of online shoppers during the pandemic. Some people prefer purchasing directly on the websites but others like buying on social networks, Instagram, Facebook etc. Therefore, promoting your products on various channels will help to increase brand awareness as well as boost sales.

2. Look for local suppliers

Your products play vital roles in the daily activity of your customers so it is crucial to provide them sufficiently throughout the crisis. Nevertheless, many countries in the world have enforced the national lockdowns, which stops the manufacturers from conducting international trading. Consequently, your supply chains are not guaranteed if your goods are imported from international sources.

To deal with this case, you should consider working with several local suppliers as a temporary solution or indeed long term solution in the pandemic. Or, you can think of product imports from other countries.

3. Check out delivery options

Some carriers are limiting resources in certain areas which can lead to delay in time delivery to your buyers. Hence, preparing a list of carriers is necessary to make sure that your products will reach your customers on time, even in severe circumstances.

4. Manage inventory effectively

Among the peak time of the pandemic, managing your inventory tightly will help to avoid order cancellation due to out-of-stock products. Moreover, too many unfulfilled orders might influence your brand reputation.

If your products are in high-demand, you may consider renting more warehouses. Since the cost of renting a place seems to be going down because of the hitting of the pandemic, occupying more storage is a rational option.

5. Reconfigure homepage on website

Another advice for e-commerce stores is to determine what people often purchase, and then re-organise categories to make the best-selling items stand out. Also, building some simple landing pages to promote certain products and get higher traffic to the site.

It’s worth noting that merchants should focus more on the items that are easy to be packed and shipped.

How Online Stores Deal with Low Demand

1. Improve your website performance

2. Keep promoting

3. Stay communicating with customers

4. Launch new ideas and products

5. Staffing

1. Improve your website performance

On one hand, loyal customers could see the positive upgrade of the website and feel more attached to the brand. On the other hand, seamless site performance will attract potential guests even if this number is inconsiderable during the Coronavirus outbreak.

When the crisis is over, your e-commerce business will be ready to come back with the highest website performance and a high level of customer satisfaction.

2. Keep promoting

Because of dropping sales, your first priority is probably cutting the cost, especially the advertisement fees. However, it would be more harm than good since your customers may forget you when the Coronavirus pandemic is over. You should keep sending them emails about your store updates or promotions as usual.

In the boring quarantine period, many people spend more time on their mobile phones and applications. Hence you are highly recommended to run the advertising on mobile apps to reach more target audiences and to seriously look at having your own app to send push notifications to customers alerting them to the current campaigns you may decide to run. (

3. Stay communicated with customers

During the Coronavirus pandemic, it would be harder to communicate with your customers at the physical store. How about integrating a 24/7 live chatbox directly on your site to interact with the customers? Another interesting idea is adding a COVID19 faq page on your website for two reasons:

Firstly, the popular topic of COVID 19 somehow would increase the traffic to your website.

Secondly, it helps to build up the trust of customers to your brand. Specifically, they would have the feeling that your brand deeply cares about them and their wellbeing. Isn’t it engaging to find useful health information while visiting an online store?

4. Launch new ideas and products

You can possibly change what and how your business is providing services and products to adapt to the current market demand. Encourage local customer loyalty by introducing an app which would give them the option to get their groceries delivered or order a take away service direct to their door. Have a look at Progressive Web Apps, full screen app, downloaded direct to the customer’s home screen and a fraction of the cost of a development of a native app that has to be got from an app store.

Think of the products that are closely related to your current ones. For example, if you have traded the sports equipment for years, you should pay more attention to the home gym equipment since social distancing keeps people away from the gyms.

5. Staffing

A lot of people have lost their jobs due to the spread of Covid-19. However, after the next 3-4 months, the labour market might be bustling again. The returning of companies will boost recruitment to high demand.

Therefore, offering part-time positions to your full-time staff in your company, would hold the experienced staff with you. As a result, your e-commerce business might avoid the labour shortage after the crisis is over.

When Will the Pandemic Be Over?

No one can know how long the Covid-19 pandemic will last, therefore, it’s urgent to find solutions to handle current e-commerce challenges and prepare for the future.

Stay Safe!


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